Calling all fashion lovers – could you adopt a shop?

Our new Adopt a Shop initiative encourages volunteers to create and share content showcasing their shops hidden gems to inspire others to shop and donate.

Calling all fashion lovers – could you adopt a shop?

Could you adopt a shop?

We are excited to announce the launch of a new initiative – Adopt a Shop – and we are calling on residents of Buckinghamshire and Hertfordshire to get involved. Whether you’re passionate about preloved fashion, a bargain hunter, or simply want to support a good cause, Adopt a Shop offers a unique opportunity to help make a difference to hospice care in the community.

We are encouraging local people to “adopt” their nearest Rennie Grove Peace shop by sharing their love for sustainable fashion, to help raise vital funds for those living with life-limiting illness in the area.

As part of the campaign, we are especially keen to hear from local influencers, bloggers, content creators, and style enthusiasts with a flair for storytelling and a love of second-hand gems.

Create social content Get creative and showcase your shop’s treasures – from vintage finds and designer bargains to quirky homeware and hidden gems

Share with your followers Share your content across your social media and in local groups, encouraging people to shop and donate good quality items.

Attract more shoppers Your content will help attract more visitors to our shops, ultimately helping to fund local hospice care.

“We know our shops are full of amazing items – from brand-new stock to one-of-a-kind vintage pieces and hidden treasures – but we need help shouting about it! That’s why we’re launching Adopt a Shop, to give people the chance to connect with their local store, get creative and support the care we provide. Whether you’re a budding content creator, a fashion lover, or someone who simply wants to give back, we’d love to hear from you.”

- Valerie Moore, Head of Retail

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